Breweries have a signage problem that most restaurants do not: a lot of them are in industrial buildings, on side streets, in units that were never designed to be found by a customer. Inside, the room is usually large, high-ceilinged and hard-surfaced. Neon solves both problems, and it fits the aesthetic most taprooms are already going for.
Getting found from the street
If you are in a light-industrial park or a converted warehouse, the first job of any sign is telling people you are open and that this is the right door. A bright window or door sign does more for walk-in traffic than anything inside the building.
Keep exterior wording short. "Taproom," "Open," "Cold Beer," or just your brewery name. Anything longer will not be read from a car.
Explore: open neon signs, storefront neon signs.
The wall behind the taps
This is the wall everyone faces while they wait to order, and the one that ends up in the background of most customer photos. It is worth the best sign in the building.
The strongest option here is your own logo or wordmark in neon. It reinforces the brand at the exact moment someone is deciding what to order, and every photo taken at the bar carries your name. If your logo has fine detail, a UV-printed backing can carry the detail while the neon picks out the main shapes.
Explore: business neon signs. Send us your logo and we will put together a free mockup: get a free quote.
A photo wall that does marketing for you
Most taprooms already have one wall that is doing nothing. A sign there gives customers a reason to take a photo and tag you, which is the cheapest marketing a brewery has.
What works: a short local phrase, your town or state name, a hop or pint icon, or a line that fits your brand's voice. What does not work: a sign so high that nobody can stand in front of it, or one so wide that a person standing in front blocks the wording.
Explore: beer neon signs, state pride neon signs.
Beer gardens and patios
Outdoor space is where breweries make their summer, and it is usually the least lit area on the property. Neon along a fence line, above a serving hatch or over an outdoor bar defines the space after dark and makes the patio look open rather than closed.
Outdoor signage needs to be built for it, so tell us up front if a sign will be exposed to weather. An indoor-rated sign mounted outside will not last.
Growler fills, merch and to-go counters
Small signs earn their keep at the counters people overlook. A "Growler Fills," "Merch" or "To Go" sign does the job a printed sign does, but it is visible across a busy room and it does not look temporary.
Explore: retail neon signs, bar neon signs.
Event and private hire spaces
If you rent out a back room or mezzanine for parties, a neon sign in that space raises what you can charge for it. It photographs well, it saves the renter from bringing their own decor, and it makes the room feel like a separate venue rather than a corner of the taproom.
Explore: bar and restaurant neon signs, party neon signs.
Practical notes for taprooms
- Size for the room, not the wall. Taprooms are big. A common rule of thumb is about one inch of letter height for every 10 feet of viewing distance, and in a warehouse space that adds up fast.
- Check your local rules. Cities and landlords often regulate exterior and window signage, and some jurisdictions have separate rules for alcohol-related signs. Confirm before ordering anything visible from the street.
- Plan power early. Signs run on a 12V power supply into a standard outlet. High walls and exposed brick often mean running conduit, so involve your electrician before the sign arrives.
- Mind the hard surfaces. Concrete, steel and glass reflect. A single strong color usually reads better in these rooms than a multi-color sign.
- Tell us if it goes outdoors. Patios, fences and beer gardens need the right build.
Put your brewery's name in neon
Every sign starts with a free mockup, and every LED neon sign includes a 2-year warranty plus wall-mount hardware and a hanging kit. Delivery is 7–10 business days worldwide. Get a free quote, browse beer neon signs, or read our guide to neon signs by industry.
